Improve revenue with a more attractive product.
Many of our customers have industrial or professional products with very long life cycles. The core technology is usually very robust, and there isn’t really any need to replace it with more modern technology. But, the customer’s sales organization runs into the problem that the product’s look-and-feel simply isn’t attractive enough. Revenue starts to drop, even though the product has superior price/performance. Today’s professional users, as everyone else, has gotten used to modern smart phones with superior user friendliness. Why should they be satisfied with anything less in a professional product that they use every day at work?